Market Success of 3G and Wireless Mobile Services (20 - 21 June 2006)
Co-presented by Tomi Ahonen, Independent Strategy Consultant & Author, this intensive two-day course looks at the business, services and launch marketing for advanced wireless services on all major related technologies, such as 2.5G, 3G, 3.5G and 4G; as well as WiFi, WiMax, etc. These include GPRS, EDGE, UMTS, WCDMA, 1x, EV-DO, HSDPA, W-LAN, 802.11, 802.16 etc.
Wireless services and applications covered include M-Commerce, Location-Based Services, Messaging, Business and Consumer needs, Mobile Advertising, and the latest cellular network business theories such as reachability, revenue sharing, community services, the "Five M's" and the "Early Eight" services.
The course is non-technical in nature and provides an impartial overview of the wealth of opportunities for mobile data, presents the latest findings, research and theories and looks at models for rapid and profitable launch of new mobile services.
Tomi T. Ahonen MBA, independent 3G strategy consultant and author
Steve Jones MBA, independent 3G strategy consultant and author
Voytek Siewierski, Executive Director of NTT DoCoMo Inc. and Senior Executive Director at DoCoMo Europe Ltd.
* Take advantage of your 10% discount as a forum member.
Forum member prices are shown below:
(Please quote 'ForumOxford' on your registration form to qualify)
695 625 Early booking course fee (if booked at least 1 month before start of course)
750 675 Standard course fee.
For more information, including full course content visit: