We have recently launched a new website http://www.london5151.com to showcase our getoagged street and PoI images of London covering over 1600 London streets and 4000+ Points of Interest such as Restaurants, Pubs, Bars, Shops.
From a PC (or Mac) clicking on a google maps link shows the getoagged image and description within a google map (there is a further option to download to google earth as well).
The next stage is to provide a mobile version of the site. We've been testing the Apple Iphone (on O2 network in UK) and were really impressed with the google maps integration.
On the Iphone clicking on the google maps link opens google maps for mobile and displays the location as a pushpin which can then be saved and navigated to/from.
For our mobile site should we try and build a generic mobile site or focus on Iphone users as the integration between web and navigation is already there? (i.e. market potential v ease/cost of deployment)
Looking forward to your comments.