LTE, Mobile Apps, Web 2.0, IMS, Mobile Social Networking, WiMAX courses at Oxford University

Market Success of 3G and Wireless Mobile Services (20 - 21 June 2006)

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Market Success of 3G and Wireless Mobile Services (20 - 21 June 2006)
by Anthony Santiago - Friday, 24 March 2006, 2:14 PM

Market Success of 3G and Wireless Mobile Services (20 - 21 June 2006)

Co-presented by Tomi Ahonen, Independent Strategy Consultant & Author, this intensive two-day course looks at the business, services and launch marketing for advanced wireless services on all major related technologies, such as 2.5G, 3G, 3.5G and 4G; as well as WiFi, WiMax, etc. These include GPRS, EDGE, UMTS, WCDMA, 1x, EV-DO, HSDPA, W-LAN, 802.11, 802.16 etc.

Wireless services and applications covered include M-Commerce, Location-Based Services, Messaging, Business and Consumer needs, Mobile Advertising, and the latest cellular network business theories such as reachability, revenue sharing, community services, the "Five M's" and the "Early Eight" services.

The course is non-technical in nature and provides an impartial overview of the wealth of opportunities for mobile data, presents the latest findings, research and theories and looks at models for rapid and profitable launch of new mobile services.


Course Presenters
Tomi T. Ahonen MBA, independent 3G strategy consultant and author
Steve Jones MBA, independent 3G strategy consultant and author
Voytek Siewierski, Executive Director of NTT DoCoMo Inc. and Senior Executive Director at DoCoMo Europe Ltd.

* Take advantage of your 10% discount as a forum member.
  Forum member prices are shown below:
  (Please quote 'ForumOxford' on your registration form to qualify)

£695 625 Early booking course fee (if booked at least 1 month before start of course)
£ 750 675 Standard course fee.

 For more information, including full course content visit:

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A few comments on what we cover this time at - Market Success of 3G and Wireless Mobile Services (20 - 21 June 2006)
by Tomi Ahonen - Thursday, 20 April 2006, 6:28 PM

Voytek, Steve and I will be including our usual materials we write and talk about and what this course has been covering in the past. But now as we have real usage data on 3G service adoptions and market success in Japan and Korea with over 3 years of competitive services in both markets (and both markets at over 30% 3G phone penetration rates) - there will now also be good case studies on both markets, and our analysis of how much of the Korean and Japanese examples will transfer over to Europe and other 3G markets.

Also as I am developing the TV-video-mobile-3G convergence course, we will feature more of the 7th Mass Media and 3G-TV convergence at this course this summer.

If you have any questions about this course (or any of the other courses) or comments or ideas, please post. That is why we have these threads here. And if you have a training budget and would like to receive the world's top training on 3G by literally the people who wrote the books, please do join us at these courses !!

Tomi Ahonen / HatRat   :-)